Some things are necessary. Some are hobbies. And some work becomes your nature — the kind that aligns so completely with who you are that it stops feeling like work at all.

I've spent years helping others tell their stories: mission-driven nonprofits protecting wild places, local gear shops with big dreams, executives finding their voice. What started as journalism school curiosity became environmental advocacy, which became a creative studio, which became... this.

A practice of elevation.

Of bringing people closer to what matters.